Williams Racing has teamed up with actor Jeremy Irvine for a new brand campaign video. The film was first presented at an event hosted by Dorilton at Austin City Limits, by Jenson Button and CEO Jost Capito during the US Grand Prix weekend in October.
Williams is undergoing a transformation, both on and off-track, under new ownership and leadership. A part of that transformation is A Williams Beyond Racing, an exciting new brand direction which will see the team use their position gained from decades at the pinnacle of sport to engage and inspire a new audience, seeking collaborations and opportunities in sectors beyond motorsport.
Jeremy Irvine said: “I’ve always been a huge F1 fan. If I’m ever filming anywhere there is a race, I try to go along. I am hugely excited with where Williams is going, I think they’re taking a really new exciting direction towards becoming a truly desirable racing team. I’m very privileged to be a very small part of the transformation of such a storied and iconic British Racing team.”
Claudia Schwarz, Marketing Director for Williams Racing added: “This new era of Williams Racing is incredibly exciting and has already delivered some great results. This renewed focus on our brand will provide us with opportunities to drive growth and long-term success for the business whilst supporting our vision of a Williams Beyond Racing and our return to the front of the grid.”