Williams Week – 18th February 2019 – The Week in Review

A round-up of interesting Williams related stories found on the web this week:

“We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond.”

Williams unveils new livery and sponsor for 2019 Formula 1 season

“But I don’t believe that we have to wait and that’s certainly not the mindset that we have here, that we’re just treading water until 2021. That’s a really important message that certainly we’ve relayed internally but to the outside world — that we’re here competing, we’re not just making up the numbers until the landscape changes to better suit us.”

Williams not waiting for 2021 changes

Smartphone debutants Rokit penned the multi-year deal replacing beverage giants Martini after a five-year partnership. The Rokit brand will be seen on race suits, helmets and trackside team kit.

Smartphone vendor Rokit named as title sponsor of F1 team Williams

Robert Kubica is like the mythical Midas, whatever he’s touching, turns into gold. The return to Formula 1 and cooperation with the state fuel giant PKN Orlen is not only a huge sporting success of the Pole, but also provides tangible benefits for the company. Experts calculated how much the company has already gained in cooperation with the Polish F1 driver. 

The company boasted financial results for the so-called advertising equivalent, i.e. an estimate of how much they would have to spend on advertisements in the press, radio, television and portals. The calculations reached by the Rzeczpospolita (major polish daily) show that information on cooperation between Robert Kubica and the oil company reached over 102 million people (data for the period from 28 to 31 January). 

Only in three days of the partnership between Williams and Orlen in the media was mentioned as many as 1316 times! Orlen estimated that for an advertising equivalent of such a range they would have to spend PLN 8.5 million only on these days. 

Rzeczpospolita stresses that the amount has to be multiplied several times, because it’s not only sports editors who are writing on the return of Kubica to F1. “Only in connection with the communication about partnership between Williams Racing and Orlen and thanks to a press conference with the participation of Robert Kubica, over 3 thousand posts appeared in the Polish media. Those generated an equivalent of approximately PLN 17.8 million and reach around 200 million users (data from the Institute of Media Monitoring) – calculates Adam Burak, executive director for corporate communications at PKN Orlen… 

Kubica breaks the bank. PKN Orlen counts the money already…

“Claire said it was blue, and I said ‘I don’t quite get that Claire’. She said, ‘Well, here’s a black version, a red version, a white version – just come and have a look at the blue version.
“So, I went downstairs and I saw this beautiful car and thought, ‘I’m in again’.”

Williams almost had a different livery

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