ROKiT Williams Racing Announce Exciting New Partnership with PONOS
ROKiT Williams Racing is pleased to announce PONOS as an Official Partner of the team. The game development company based in Kyoto, Japan has consistently contributed to the development of the entertainment culture through games since its establishment in 1990.
The spread of the internet and smartphones has enabled PONOS to deliver their unique games without having to rely on a specific platform, which has in turn allowed them to reach a much wider demographic globally. Working in partnership, Williams and PONOS will be creating exciting content across the ROKiT Williams Racing social and digital network.
The brand’s logo will make its debut on the FW42 at the 2019 United States Grand Prix and continue to appear on the FW43 next year. There will be additional branding on other trackside assets for the 2020 FIA Formula One World Championship season.
Claire Williams, Deputy Team Principal of ROKiT Williams Racing commented, “We are pleased to announce a partnership with PONOS, a company that has consistently contributed to the development of the entertainment culture through games. We are delighted to work with the Japanese business and look forward to helping them achieve their objectives of building branding awareness through the global sport of Formula One.”
Yorikatsu Tsujiko, CEO of PONOS said, “I have been interested in motorsports since childhood and have had a growing admiration for Formula One. ROKiT Williams Racing, with its glorious history, have shaken the heart of its fans, touched their hearts and given them big dreams. I decided to partner with ROKiT Williams Racing as I have personally seen the glory of the team. I feel the hope and excitement, and I want to share that with the world.
At PONOS, we endeavour to create smiles and positivity through the games we create. I believe this will lead to our vision to pursue entertainment possibilities that contribute to the creation of dreams.”