Williams is delighted to announce it will once again have a major feature at next year’s Autosport International show, which takes place 12th – 15th January 2017 at the NEC, Birmingham.
Celebrating four decades in Formula One, Williams will create an experiential centrepiece at next year’s Autosport International offering fans an immersive and interactive journey through its 40-year heritage.
Williams broke the mould at last year’s Autosport International when its WILLIAMS MARTINI RACING motorhome was constructed inside the NEC for the first time outside of the Formula One paddock. This year, the Grove-based team will pull out all the stops to commemorate its long history with a centrepiece that will transport visitors through its time at the pinnacle of motor racing.
Williams Advanced Engineering, the engineering services and technology business of the Williams Group, will also have a presence at the event, showcasing its world class technical innovation, engineering, testing, and manufacturing services.
Speaking about the show, Claire Williams, Williams Martini Racing Deputy Team Principal, said; “Our presence at Autosport International in January allowed us to engage with thousands of fans in a unique environment. It was a fantastic way to kick off the motorsport season.
“We are delighted that we will be returning to the world’s biggest motor racing show again in 2017 – a year that marks 40 years of Grand Prix racing. We’ll be kicking off our celebrations at Autosport International and, while I’m not going to reveal too much, fans can rest assured that our new centrepiece attraction will be bigger and better than ever, giving them an innovative way of celebrating our past, present and future. Not to mention the chance to learn about other elements of the Williams organisation that they may not be familiar with.”
Anthony Rowlinson, Group Editor Autosport, F1 Racing and Motorsport News commented; “Having the Williams Martini Racing motorhome at Autosport International earlier this year, not to mention so many of Williams racing cars as well as past and present F1 stars, was a real highlight and translated into record attendance at the NEC.
“It’s fantastic to have one of Britain’s most-loved front-running teams back next year at the show – and the fact that they will be marking their 40th anniversary is the icing on the cake. I’ve been privileged enough to see some of their plans – and one thing is for sure, if you’re a motorsports fan, you won’t want to miss this. Book your tickets now!”