ROKiT Williams Racing and Athletic Propulsion Labs Announce New Partnership
ROKiT WILLIAMS RACING is pleased to announce Athletic Propulsion Labs® (APL) as its Official Supplier. APL reimagined its iconic TechLoom Breeze sneaker for the 80-person trackside team to wear throughout the Formula One season, which begins with the Rolex Australian Grand Prix on Sunday 17th March 2019.
Known for combining fashion, luxury, technology and performance, APL reimagined its iconic TechLoom Breeze in three variations of custom ROKiT Williams Racing colours to ensure both style and performance. Specially designed for both sports and lifestyle activities, the custom TechLoom Breeze is decorated with a branded Williams Racing pull tag on the back of each shoe. They also feature APL’s patented, stretch-rebound TechLoom upper, which naturally hugs the foot for maximum support. Like all APL trainers, they also boast APL’s proprietary Propelium™ technology, designed to maximise energy generation and provide superior comfort.
Deputy Team Principal, Claire Williams commented, “I am delighted to announce APL as an Official Supplier to ROKiT Williams Racing. APL will provide high quality footwear to ensure that the race team are supported and can perform at their highest level. APL stand for innovation and pioneering technology; two qualities that Williams values and continually strives to achieve. I am looking forward to the 2019 season wearing our unique APL trainers.”
Adam Goldston, founder of APL added, “Our passion for engineering and focus on creating the luxury performance sector is reflected in our continued presence in Formula One with ROKiT Williams Racing. Williams is at an exciting point with the rebranding of the team and title partner ROKiT. We spent time with the team to figure out what they needed and wanted in their footwear on and off the grid and built them a collection that not only delivers an incredible aesthetic, but also elevates the optics and performance of the team. Racing has become a passion for APL and we couldn’t be more excited to be a part of ROKiT Williams Racing this season.”